Lasting Language — SEO Action Plan | Emerson North
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Emerson North

SEO Action Plan

Lasting Language Therapy Services
March 2026  ·  Prepared by Emerson North
Emerson North bfolsom@emersonnorth.com
The Opportunity

Why SEO Works for Amanda

01

E-E-A-T Authority

M.Ed., CCC-SLP credentials are a verified healthcare authority signal. Google's YMYL ranking system rewards exactly this.

02

Two Markets

Sandy Springs + Woodstock = two geographic footprints. Each location is an independent ranking opportunity.

03

Content Ready

Amanda is already writing blog posts. The content exists — it just needs SEO structure to rank.

2–3×
More patient inquiries with an optimized Google Business Profile
Objective

The Goal

  • Drive consistent organic referrals without relying on manual outreach
  • Sustain 150+ patient visits/month through search visibility
  • Build a ranking foundation that compounds over time — not a one-time fix
  • Make Amanda's CCC-SLP credentials visible to families searching for qualified SLPs in Atlanta
Phase 1

Foundation

Weeks 1–4  ·  Three core pillars
01

Google Business Profile

Highest-ROI action in local SEO. GBP optimization directly drives phone calls and new patient inquiries from search.

02

On-Page Fixes (Webflow)

Title tags, meta descriptions, H1 structure, credential visibility, and CTA placement. The foundation for organic rankings.

03

Schema Markup

MedicalBusiness and Person JSON-LD signals Amanda's CCC-SLP credentials directly to Google's healthcare ranking system.

Phase 1 · Pillar 1
Priority
GBP
Biggest ROI

Google Business Profile

  • Set primary category: Speech-Language Pathologist
  • Service area cities: Sandy Springs, Roswell, Alpharetta, Marietta, Smyrna, Dunwoody, Atlanta
  • ⚠ Do NOT set "Georgia" as service area — violates 2025 Google SAB policy
  • Upload 10+ photos: office interior, Amanda headshot, therapy room
  • Connect WhatsApp — messages route into GHL automatically, no WhatsApp app needed
  • List all services with descriptions: speech therapy, myofunctional therapy, evaluations
Phase 1 · Pillar 2

On-Page Fixes (Webflow)

1
Title Tag Speech-Language Therapy in Sandy Springs, GA | Lasting Language
2
Meta Description Amanda Smith, M.Ed., CCC-SLP — speech therapy, myofunctional therapy, and evaluations in Sandy Springs and Atlanta. Book a free consult.
3
H1 with Location Primary heading must include "speech therapy" + Sandy Springs or Atlanta — remove Woodstock references
4
Credential Visibility Amanda's M.Ed., CCC-SLP must appear above the fold — primary trust signal for YMYL healthcare searches
5
CTA Above Fold "Schedule a Free 15-Minute Consult" — visible without scrolling on desktop and mobile
6
Credentials Authority Page Dedicated /about page featuring M.Ed., CCC-SLP, licensure, education, and clinical experience — signals E-E-A-T for healthcare YMYL searches
Phase 1 · Pillar 3

Schema Markup

MedicalBusiness

Practice Schema

Tells Google this is a credentialed medical business. Includes practice name, phone, service area cities, and medical specialty: SpeechLanguagePathology. Add to every page via Webflow <head>.

Person

Practitioner Schema

Attaches Amanda's M.Ed. and CCC-SLP credentials directly to the site entity. Google uses this for healthcare E-E-A-T scoring. Add to About page and link to MedicalBusiness entity.

One-time setup via Webflow custom code block in <head> — no plugin required.
Phase 2 · Weeks 5–10

Service Pages

URL Target Keyword Priority
/services/speech-therapyspeech therapy AtlantaHigh
/services/speech-therapy-childrenpediatric speech therapy AtlantaHigh
/services/speech-therapy-adultsadult speech therapy AtlantaHigh
/services/myofunctional-therapymyofunctional therapy AtlantaHigh
/services/speech-evaluationspeech evaluation AtlantaMed
/locations/sandy-springsspeech therapist Sandy Springs GAHigh
/aboutCCC-SLP credentials authority pageHigh
Each page: 800+ words · H2/H3 structure · FAQ section · CTA to consult booking
Phase 3 · Weeks 8–16

Blog Strategy

Amanda has already shared 2 blogs — content exists, needs E-E-A-T structure before publishing
High-Intent Topics
  • "Signs Your Child Needs Speech Therapy"
  • "What Is Myofunctional Therapy? A Parent's Guide"
  • "How to Get a Speech Evaluation in Georgia"
  • "Speech Therapy at School vs. Private Practice"
Authority Topics
  • "What CCC-SLP Means and Why It Matters"
  • "How We Coordinate Speech Therapy with PT at Synapse"
  • "Speech Therapy in Sandy Springs: What to Expect"
Publishing Cadence
2 posts / month minimum
Phase 4 · Months 3–6

Authority & AI Visibility

★ Reviews

  • Discharge automation already triggers review requests
  • Verify link goes directly to Google Maps review URL
  • Target: 20+ reviews at 4.8+ stars
  • Respond to every review — Google weights this

↗ Directories

  • ASHA ProFind (#1 AI citation source for SLPs)
  • Psychology Today · Healthgrades · Zocdoc
  • Apple Maps · Bing Places
  • NAP identical across all listings

◈ AI Search

  • FAQ page — ChatGPT and Perplexity pull structured Q&A
  • llms.txt to site root with credentials + services
  • Credentials page improves AI citation accuracy
  • ASHA ProFind = top source AI tools cite for SLPs
Measuring Success

KPI Targets

Metric 3 Months 6 Months 12 Months
GBP Profile Views+50%+100%+200%
Organic Search Traffic+30%+80%~1,000 visits/mo
Keywords in Top 10~15~35~60
Google Reviews+10+25+50
Consult Submissions / mo+3–5+8–12+15–20
Action Items

Quick Wins — Do This Week

Highest-impact actions · Zero cost · One-time setup
  • Verify or claim Google Business Profile for Lasting Language
  • Add service area cities to GBP (Sandy Springs, Roswell, Alpharetta, Marietta, Atlanta) — not "Georgia"
  • Remove Woodstock from website — update title tag, meta, H1, and nav to Sandy Springs focus
  • Add Amanda's credentials (M.Ed., CCC-SLP) visibly above the fold on homepage
  • Create credentials/authority page — licensure, education, clinical background, CCC-SLP scope
  • Send existing blogs to Bryce for E-E-A-T optimization before publishing
  • Add MedicalBusiness JSON-LD schema to Webflow <head> via custom code block
  • Connect Google Search Console and verify review request link goes to Google Maps review URL
Emerson North

"Let's build
the pipeline."

Ready to get started?
bfolsom@emersonnorth.com
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